Pay Per Click (PPC)

PPC is a method of charging for advertising on the Internet.

This is where your product or service becomes “enhanced” on search engine rankings for an agreed term, based on what budget is allocated for this term.

Pay Per Click is a successful advertising model used on search engines, advertising networks, and content sites, such as blogs, in which advertisers pay their host only when their ad is clicked …

Content sites commonly charge a fixed price per click rather than use a bidding system. A PPC campaign often works alongside the natural optimisation on your site