Ask Your Dentist

www.askyourdentist.com

The Brief

To provide an informative site for patients and a networking facility for dental professionals and dental suppliers.

The Detail

• To provide an information point for the mass market (public) which gives extensive information regarding oral health.
• Develop a site structure which incorporates industry information, business and individual profiles, supplier information and different forms of social media marketing.
• Allow a CMS (Content Management System) / database driven application.  Ensure optimisation of the site is ongoing with a view to achieving number status in a number of key words.
• The site will allow for constant customer ‘sales’ conversions
• To create the design / look and feel for the website and brand

The Challenge

The main challenge was to integrate the back end of this site with the main website ‘Odonti.com’. This meant that any content loaded onto either site was driven and available on the sister site.

Another challenge was to incorporate ecommerce, social media marketing, functionality, CMS, data base driven applications – all into one site.

The site needed to be reflective of the Dental Industry, it needed to present itself as THE website for the industry and it needed to offer space to grow so the site and its infrastructure and members could become bigger and bigger.  This website is a huge site with an ever increasing number of pages.

The Result

The website has provided Hardo Enterprise with:

• A site which is very functional and which adds value to its sister site.
• A site which is ranked highly on search engines.
• A site which is reflective of the industry and incorporates the latest systems functionality. A simple client/customer-friendly and functional design that includes template interfaces which are easy to manage.

Technologies

Typo3 ECMS, PHP, MySQL, XHTML, CSS, graphic design, corporate identity

What The Client Says

“The site does everything we had hoped for… It is informative, easy to navigate, optimised, it is growing, plus it has the scope to get better and better. All in all a success!”